Articles on real estate technology, marketing, and the consumer experience.

A 'Moneyball' Moment for Traditional Real Estate Companies.

**No Spoiler Ahead** I’ll admit it, I am one of those people who will always root for the underdog. Tell me a story about someone who was counted out, defied the odds, and succeeded, and you will capture my attention. That’s why the movie of a baseball coach breaking records after being…

Intelligent Customer Experiences around your core services

A real estate brokerage’s path towards Intelligent Customer Experiences

Old marketing is new again

Real Estate Brokerages as Marketplaces

Lead qualification, a big revenue opportunity for brokerages

How Bots Are Driving Growth Across Industries Including Real Estate

Inside Redfin - A closer look at how Redfin is using "next-generation" technology to compete.

Real Estate's Shift Towards Customer Experience - Why it's happening, who it involves & why you need to join.