Before I tell you how Roof works, I want to tell you a quick story of how we got to where we are today.
A year ago, I met Jen Gruber. This is Jen ☝️
Jen is the director of marketing and innovation at HomeServices of Nebraska.
Her company - HSNE for short - is one of the vibrant real estate companies in Lincoln. The team is an innovator and early adopter when it comes to marketing tech. They've always been a driving force for the company to adopt new ways of doing things.
When I first sat down with Jen, she told me that she's always been focused on enhancing their digital consumer experience. As many MarTech people in the industry, she tried a bunch of tools, and - sometimes stitching a few together - but it didn't work. These tools were either too rigid to adapt to their needs, or they require a Masters degree in User Guides.
So we planned on attacking this problem together.
We started dissecting the entire home buyer journey each stage at a time.
We ended up spending the next 9 months working together to design a customer experience that she and I are very proud of.
Here's what we've achieved at her company:
2x close rate on online leads
800 human hours saved every month
66% increase in traffic quality
10x increase in affiliate opportunities
Slam dunk! Right?
Next up, I'll tell you how Jen ditched her previous chat tool for Roof's AI-powered conversations.
Till next time 👋