RealtySouth makes real estate magic with online personalization

    Introduction

    In 2012, Linio started its eCommerce marketplace operation in Mexico and quickly became a leader in the space. With a presence in five Latin American countries, the retailer specializes in selling electronics, apparel, furniture, health and beauty, books, and more to many different demographics. Offering more than 4 million products, to better guide each customer to the right items, Linio sought to optimize the entire shopping journey. After employing the help of Dynamic Yield’s powerful personalization engine, the team at Linio was able to create a highly curated experience, resulting in a 30% increase in conversions, 300% uplift in CTR, and a 23% boost in revenue per user.