May 20, 2021 - Source: LRE®

ATLANTA, GA - This week Harry Norman REALTORS® launched Ava (Automated Virtual Assistant), an advanced consumer chatbot, on its website. With this new technology, Harry Norman will be adding a set of advanced AI capabilities around its home-buying and selling journey to provide every client the personalized digital experience they deserve. Being the original residential real estate firm in Atlanta, Harry Norman continuously evolves to meet the ever-changing customer expectations, especially in today’s digital world.

Vice President of Marketing at Harry Norman, Luke Trigwell, recognized the need to better connect with virtual home-shoppers. “We are a company built on luxury service, and this must extend to the digital space. In this ‘instant economy’, you need a solution that immediately addresses the user needs and wants while delivering a premium and personalized customer experience,” says Trigwell. “We are very happy to partner with Roof AI, a company that shares our forward-looking thinking and consumer-centric approach.”

Powered by Roof AI, Ava provides a virtual real estate concierge and caters to three main customer expectations:

  • Enable a conversational experience to personalize every customer interaction.
  • Deliver immediate and responsive service with real-time, self-serve support.
  • Offer customers a connected experience around the company’s core services.

Harry Norman President and CEO, Jenni Bonura commented, “We are, and always will be, a relationship-focused organization. Ava is another example of how we can utilize technology to enable and enhance the rich relationship between our agents and clients. We seek out technology that not only delivers a great experience, but that also integrates well with the tools that we already provide, all while having a positive and real impact on our bottom line.”

“We built Roof AI around the company’s need to provide customers with a seamless and personalized experience at scale. Our goal is to empower real estate companies with a technology that is not just functional but profitable as well,” says Pierre Sabbagh, CEO of Roof AI. Sabbagh welcomes this partnership saying, “We are excited to work with leading real estate firms like Harry Norman that are thinking ahead and are committed to providing their clients the digital experience they deserve.”

If you are interested in learning more about Ava or interviewing Luke Trigwell, please contact Mallory Moskovitz at mallory@360media.net.


About Harry Norman, REALTORS®

Harry Norman, REALTORS®, the premier luxury real estate firm in Atlanta, was established in 1930 out of a desire to provide an unparalleled customer experience. As the first residential real estate firm in Atlanta, Harry Norman, REALTORS® earned the reputation of being the best and setting the standard for others who follow. Real estate has evolved, as has Harry Norman, but one thing remains constant 90 years on – when you work with Harry Norman REALTORS®, you can be confident you are working with the best real estate agent Atlanta has to offer. With a network of 15 sales offices and over 1,000 real estate professionals, Harry Norman operates across Atlanta and the greater Georgia area and is the exclusive Georgia affiliate with Christie's International Real Estate, a global network in over 49 countries. For more information, visit HarryNorman.com or connect with the firm via Facebook and Instagram.


About Roof AI

Roof AI is a customer intelligence solution that helps brokerage companies generate new revenues from existing customers by unlocking core services opportunities in brokerage, mortgage, relocation, insurance and warranty. Founded in 2015, Roof AI’s team has deep technical knowledge in artificial intelligence and real estate, having built the company’s technology from the ground up and created its proprietary algorithms. Roof AI’s mission to arm local brokers with the best tools to take back control of their market, online and offline. For more information, visit www.roof.ai.


Media Contacts

Tara Murphy, Mallory Moskovitz + MaryGrace Williams | 360 Media, Inc. | 404-577-8686 or mallory@360media.net.